"GhostZ" (GhostZ)
08/12/2013 at 10:37 • Filed to: Focu ST
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"GhostZ" (GhostZ)
08/12/2013 at 10:37 • Filed to: Focu ST | 0
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"Bleeds Racing". I think the landing page for a car is absolutely critical, and so many (looking at you, Chevrolet) are disgusting and impossible to use. That being said, if you want to see a landing page done right, I stumbled on the ST's page here: !!!error: Indecipherable SUB-paragraph formatting!!! I'm seeing more and more of these around, and they really do look better in person than in photos. And that's saying a lot.
To counter the fanboyishness though, Jaguar still probably has the cleanest, most simple to use page: !!!error: Indecipherable SUB-paragraph formatting!!! It's beautiful and functional.
Any other good/bad manufacturer landing pages you guys know about?
minardi
> GhostZ
08/12/2013 at 10:58 |
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Yeah, racing on public roads, passing in a curve with a double yellow... Yeah, real smart selling.
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GhostZ
> minardi
08/12/2013 at 11:09 |
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Do you actually drive a car, or just press pedals only when someone thousands of miles away tells you its okay?
The landing page is an advertisement. Think about it for a second.
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minardi
> GhostZ
08/12/2013 at 11:17 |
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Yes I drive. My point is to advertise by showing bad examples or dangerous and irresponsible driving is not very smart. In certain states or countries such advertisement would be blocked.
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GhostZ
> minardi
08/12/2013 at 11:29 |
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It would be blocked in Pyongyang, perhaps, but not in the US. Not to mention that this is on the web, where the US government doesn't have restriction to block offensive material. I doubt they would even if they could, the ad is barely offensive or dangerous, and it's the Virgin Mary compared to a lot of other fictional car advertisements.
Ford's ad execs are smart because the ad is effective . That's all that matters. And in the realm of things, the ST video's are about as non-offensive and non-illegal as most car ads can get. Remember the over-sexualized Fiat 500 ad? Or Dodge Challengers "Freedom" ad? They probably upset way more people, but were wildly successful.
Really, there are very few advertisements for sporty cars that do not involve 'reckless' driving. People want to drive recklessly, the don't, but they want to. That's why the ad works.
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minardi
> GhostZ
08/12/2013 at 13:00 |
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In Canada, a few years back a Volkwagen campaign was pulled out because of "suggesting dangerous behavior". It was a campaing titled "tasse-toi mononcle" (freely translated, move aside gran'paw". Interesting story here describing the whole situation: http://strategyonline.ca/1995/10/16/113…
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GhostZ
> minardi
08/12/2013 at 13:59 |
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A print ad 18 years ago in a small market that was unfortunately timed with a fatal crash (that in the US would have been completely ignored on a national scale) is very, very, very different from the Focus ST website, and a vast majority of automotive ads.
Print, TV, and Web have vastly different standards, and it wasn't the promotion of a dangerous driving that was the problem, it was that the recent crash and poor timing. What made VW pull the print ads (which, even in 1995, were cheap and losing value, I'm sure they considered not running print ads at all when they designed the campaign) wasn't the complaints about the content, it was the other special context.
Another reason they are different is content: the VW ads weren't illegal or dangerous at all, they were in poor taste. The Focus ads you're complaining about are for a different reason.
It's Apples and oranges.
Print has always been a more conservative advertisement, and it's just bad luck that the VW ad came out around the time of that crash. But as you can see, the TV ads still sold fine.
From an advertiser's perspective, a thousand critics means nothing to a million viewers. And if you want to save lives, start by campaigning against Obesity.
Wildstar
> GhostZ
08/12/2013 at 17:08 |
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Let's see. Everything in the video is either on track, a closed airport, or a closed road. The usual disclaimer was shown during the road parts(Closed road, pro driver, do not attempt). Some people apparently aren't paying attention. I see nothing wrong with this. It is called advertising. Nobody wants to buy a car driven around an orange cone at 1.5 mph. That is called boring.